It’s all about attention. People are paying A LOT of attention to what people are posting on snapchat. Back in 2008 when I first joined Twitter, people were paying attention the majority of things posted from the people that they followed. This was all prior to Ashton Kutcher challenging CNN on the race to one million followers.
There was a ton of engagement during this time on twitter. This type of engagement is now happening on Snapchat. My son who is a seventh grader has been using Snapchat for about a year off and on, but I never really thought too much off it in the main scheme of things until recently. It’s mainly because of the Story option and how much people are paying attention to things being posted there.
Your business should be using Snapchat. The time is now.
Here is why.
It’s all about the attention. When you are trying to build a business or put out content, you need people to pay attention to what you are putting out. In my own experience, you are not seeing the same engagement rates on Twitter today that we saw back in 2008 and 2009. My early estimate on Snapchat is that I see 80 to 90 percent of the people following me are viewing my stories on Snapchat. This is on every single post as well. Amazing when you think about the percentages.
It is still early. This is your chance to get in on the ground floor and really gain traction before it reaches critical mass. We probably have 12 to 24 months before it is at that point if history is a indication on products like this. The White House is officially on Snapchat now, which feels very much like Barack Obama joining twitter back in the 2008 presidential election.
The Snapchat generation is getting older. Not only are the 25 to 40 year olds joining Snapchat now, but the 13 to 18 year olds that first started using Snapchat two or three years ago are getting older. This is one of the main if not the main social network they use. As they become adults and you want their attention to sell things to them, this is where they are paying attention to things.
If you are not already on Snapchat, now is the time. If you do not understand how to use Snapchat, go to YouTube and google “How to use Snapchat”. Watch five videos from the search results and start experimenting.
After you do, add me on Snapchat username – ColtTrickle.
Question: Are you already on Snapchat? If not, are you going to join? If you are not going join, tell me why.