I was recently watching a Q&A that Gary Vaynerchuk did at SXSW in 2014. Someone asked the question about “How do you meet relevant people?”. To say the least, this was the wrong question to ask.
I couldn’t agree more.
The thought that one person is more relevant than the next person is absolutely crazy. The last time I checked, everyone puts the pants on one leg at a time just like we all do.
Sure are their are certain people who have a higher level of influence than others. But more relevant, I don’t think so.
I think the real question should have been “How do you connect with people?”. The good thing is that it has never been easier than it is today. Twitter is the perfect tool for this.
How To Actually Connect With People On Twitter
Remember that it is not all about you. I see so many people on Twitter asking questions and thinking that tons of people are just going to respond to you. In most cases, this is not going to happen. They keep doing this and will eventually give up on Twitter saying there is no real engagement on Twitter. You should be the one to start answering the questions and/or comments.
Use Twitter search. Do not wait on the engagement to come to you. You should start it yourself. Go to Twitter search and create saved searches for topics that you are interested in. Look at what people are talking about and start responding. It could be something as simple as a thank you for a link they are posting. This will mean a lot to people.
Favorite Tweets. This is one of the most underutilized things on Twitter. Not enough people use this. This is another one of these things that means a lot to people. It lets people know that you recognize what they are doing.
Spend a lot of time doing this replying to people. This is the step that people do not do. They will do it one day or maybe two, but will not do it consistently. This will take time. It is a lot of work. This is why people do not do it. If you want to connect and build a real following, this is what you have to do.
Let’s get back to the fact that everyone is relevant. This is true in every area. If you are a leader of a small team, leader of a large team, CEO of a company, or trying to build an audience online and off.
The thought that the entry level person at fortune 500 company is some how less relevant than the senior VP at that company is ludicrous. For a lot of companies that think this way, they typically will have a huge culture issue.
To drive this point home, I highly recommend you watch this short video that Gary and his team put together on the concept that 1>0.
Question: Do you think that some people are more relevant than others? If so, why? Leave a comment by clicking here.